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Message: [QUOTE="turnpaper, post: 233058, member: 18526"] Hi everyone, I’m curious about the role packaging design plays in shaping consumer perception and purchase decisions. Beyond aesthetics, how do elements like color, typography, materials, and structural design impact brand recognition and buyer trust? Are there examples where innovative packaging significantly boosted sales or enhanced customer experience? Additionally, how can designers balance creativity with sustainability and functionality? I’m especially interested in insights from professionals who have worked on projects where packaging directly influenced market performance. What strategies or principles do you consider essential when creating packaging that truly resonates with consumers? [/QUOTE]