Reply to thread

Message

[QUOTE="d90, post: 232158, member: 28324"]
Hi Belinda, you’re not alone in struggling to match your print pieces with your online marketing. The key is to establish a clear brand guideline that covers fonts, colours, logos, and tone of voice, and apply it across all channels. For print materials, work in CMYK and specify Pantone colours that correspond to your digital hex codes. On the digital side, use web‑safe versions of your fonts and make sure your artwork scales nicely for social posts and ads.

Another trick is to tie print and online together with custom QR codes or short URLs. They send readers to a landing page that has the same look and message as your flyer or postcard, and you can track conversions easily. Marketing automation platforms can help you manage campaigns across channels and keep messaging aligned.

Finally, schedule regular reviews of your marketing materials. Having a small style guide and template library will save time and ensure consistency. Good luck!
[/QUOTE]

Verification