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Message: [QUOTE="ChandraLee, post: 228431, member: 24806"] Hi Justin, Great question! The advice shared is spot on. In addition to focusing on readability and brand consistency, I'd recommend considering the tone of your brand. For example, a luxury brand might go for elegant serif fonts, while a fun, youthful brand could opt for bold, playful sans serif fonts. Also, don’t forget to test how your chosen fonts look in different lighting or environments, as it can affect readability. And always keep your packaging’s space in mind sometimes less is more! Best of luck with your design project! [/QUOTE]